Sorting out waste in Castlegar

CLIENT

City of Castlegar
Castlegar, BC

BACKGROUND

Castlegar is introducing a new initiative to enhance their curbside waste collection program by incorporating organics. This significant change serves as an opportunity to transform the way waste collection is addressed in the city and to educate its residents. To achieve this, Ion was engaged to formulate an effective strategy and waste education campaign, aimed at raising public awareness and encouraging positive changes in citizens’ waste management habits.

Castlegar Curbside Organics

Some things don’t belong together. Neither do your food and garbage.

Well-known risky combinations are employed to introduce the concept that food is not garbage –⁠ stepping on legos, running with scissors and landfilled food just don’t belong together. Paired with the tagline More organics + more recycling = less garbage, make it easy for residents to understand that sorting speaks volumes when it comes to how much waste can be diverted. Bright colours and pop-art inspired icons create an engaging campaign and flexible system for educational communications that are fun and easy to understand.

Castlegar Curbside Waste Organics Campaign Animated Video Stills.
Castlegar Curbside Waste Organics Campaign Direct Mail
Castlegar Curbside Waste Organics Campaign New Cart
Castlegar Curbside Waste Organics Wast Guide Collection Calendar
Castlegar Curbside Waste Organics Waste Guide Collection Calendar
Castlegar Curbside Waste Organics Waste Guide Collection Calendar
Castlegar Curbside Waste Organics Kitchen Catcher
Castlegar Curbside Waste Organics Stickers
Castlegar Curbside Waste Organics Business Cards
Castlegar Curbside Waste Organics Colouring Sheet
Castlegar Curbside Waste Organics Colouring Sheet
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