Comfort grub and karaoke at El Galleon
CLIENT
El Galleon,
Avalon, California
BACKGROUND
Opened in 1967, El Galleon is a Catalina Island, California, institution known for its eclectic atmosphere, classic American fare and lively karaoke bar. With new owners, El Galleon kept its legendary name and concept but underwent an extensive interior update and brand refresh to start its next voyage. Ahoy! Eat · Drink · Sing!
Muster at El Galleon
Building on the name “Galleon,” the brand incorporates custom blackletter typography and engraved style illustrations that allude to the sea and the ships’ history for commerce, war and the attraction of pirates. Combined with dreamy island and fantastical food shots, the new brand builds on the location’s history while setting the tone for a unique experience.
