Tahltan Central Government
Tatl’ah (Dease Lake), BC
The Tahltan Central Government re-branding emerged through a need to address increased expectations, digital communications and social media, and to better reflect the Tahltan’s strong and authentic voice. Progressing through two TCG boards, the new brand and identity is the result of countless hours of research, strategy development and co-creation, with the participation and collaboration of Tahltan cultural and language advisors. The outcome is a brand strategy and visual identity that responds to the goal of becoming a bridge for communications between internal and external stakeholders, giving voice to support the well-being of the territory, economy, society, culture, language, health and education.
This brand is about a commitment to positive change, promoting sustainability and skills growth. Fundamental to the cultural past and future of Tahltans the new brand celebrates language and culture. It’s a clear and timeless symbol of the power of communication, and serves as a beacon to future generations.
Sandra Marion—Thud ga, Family representative
Ann M. Ball—Etzenlee, Family representative
Kimberley Marion—Simgaldtada (Ts’imgalteda), Family representative