Tahltan Central Government
CLIENT
Tahltan Central Government
Tatl’ah (Dease Lake), BC
BACKGROUND
The Tahltan Central Government re-branding emerged through a need to address increased expectations, digital communications and social media, and to better reflect the Tahltan’s strong and authentic voice. Progressing through two TCG boards, the new brand and identity is the result of countless hours of research, strategy development and co-creation, with the participation and collaboration of Tahltan cultural and language advisors. The outcome is a brand strategy and visual identity that responds to the goal of becoming a bridge for communications between internal and external stakeholders, giving voice to support the well-being of the territory, economy, society, culture, language, health and education.
Beyond just communications, the brand represents positive change
This brand is about a commitment to positive change, promoting sustainability and skills growth. Fundamental to the cultural past and future of Tahltans the new brand celebrates language and culture. It’s a clear and timeless symbol of the power of communication, and serves as a beacon to future generations.
“I am excited that the resilience of our language and the creativity of our ancestors is now the essence of our brand.”
Sandra Marion—Thud ga, Family representative
“Incorporating our culture into the TCG’s brand will not only help define us culturally but also as a Nation.”
Ann M. Ball—Etzenlee, Family representative
“The use of our shapes is really powerful because they have so many different meanings to our people. It defines Tahltan without saying any words.”
Kimberley Marion—Simgaldtada (Ts’imgalteda), Family representative