Vancouver, British Columbia
Ion was engaged to redefine the brand identity for the Be a Host. The brand needed to enable potential and current Vancouver Conference hosts to feel inspired, supported and recognized through the quality and tone of the new program. Through an extensive naming process, the client selected MIND Partnership, meaning Meeting and Innovation Network of Distinction. Key messages and tactics were developed to support communications, promoting Vancouver as the North American city of choice for international associations, as well as the North American leader in the International Congress and Convention Association annual rankings.
As a “group of thought leaders sharing knowledge and influence, promoting innovation, and sharing compelling stories for global meetings in Vancouver,” it was critical for the design program to reflect the distinct properties of a forward thinking organization. The MIND identity plays with the “idea” of ideas and leaves the rest to the imagination. Collateral, a website and video rounded out the programme, with a brand launch event that made a clear statement about Vancouver’s intention to take another bold step towards recognition on the world stage.